Better cream protection is being offered by the European Commission. An improved labelling regime is being phased in and will appear on 20% of sunscreen bottles this summer. Consumers will benefit from clearer labels. These will include a new UV-A logo or seal on bottles and a ban on misleading terms such as “sunblocker” or “total protection”. Consumer Affairs Commissioner Meglena Kuneva puts this in perspective: “In many ways, this logo ’100% protection’ is simply not true, and people should to know and be aware (of) what kind of protection they (can) rely on with these ‘sunblockers.’”
Trying to raise awareness on the beach, Brussels adds that: ‘…sunscreens alone they are not enough to protect against skin cancer: Avoid long exposure, stay in the shade at peak hours and use a hat and sunglasses.’ WHO scientists calculating figures for the EU estimated that last year there were some 60,000 cases of melanoma skin cancer.