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Green theme at La Baule World Investment Conference


Green theme at La Baule World Investment Conference


The environment is the main theme at this year’s
La Baule World Investment Conference in western France. The services sector is strongly represented among the more than 900 business leaders taking part in the fifth annual conference.

Many businesses these days play up their green credentials, but sometimes they are more a marketing ploy than part of a genuine commitment.

The head of Xerox in France, Jacque Guers, said they are working on something real and revolutionary: “We’re developing technology that lets you print a document in the morning, and you can read it during the day, and then 16 hours after you printed it, the paper becomes blank again so you can reuse it. So, you see that behind this green technology there are real business and competitive advantages, and it’s not just something that’s trendy.”

Another area where it is possible to calculate the environmental savings is video conferencing. Matt Bros, Chief Technology Office for British Telecom, told EuroNews: “The BT conferencing business which operates globally: in that business, in the last year alone, we’ve eliminated the need for over 860,000 face-to-face meetings. If you translate that into its impact on the environment, there is an audited around 98,000 tons of CO2 emissions that are reduced.”

Also a topic of discussion at the conference, the next big environment sales opportunity – green power for businesses with the opening up of the French and Italian energy markets on 1st July.

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