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Call for new laws to combat "porno-chic" adverts

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Call for new laws to combat "porno-chic" adverts

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We see them every day, images of women used by advertisers to sell products. But according to the Council of Europe things have gone too far. What is being called “porno-chic”, that is the use of pornographic imagery in main stream culture, is according to the council, both humiliating and degrading. It has prompted a call for new laws to tackle such images, even a new offence of “incitement to discriminate”.

Gulsun Bilgehan, from the Council’s Equal Opportunities committee: “We know for example that in any developed country an individual can be subjected to around 2,500 advertisements every day and without doubt young people are very influenced by commercials. In general many show a false and unrealistic image of women.”

Those critical of advertisers say it is not a problem with nudity as such, it’s when women are being shown as submissive or secondary to men. But not everyone thinks new legislation is the answer, rather that existing laws should be better enforced – the debate goes on.