At the Swiss ski resort of Davos the landscape is snowy white, but the agenda is deeply green for the gathering of top business leaders. Climate change is the dominant topic at this year’s World Economic Forum meeting where some delegates welcomed this week’s call by President Bush for less fuel use in the US. The issue is getting more attention. A survey by pollster Gallup found substantially more Davos participants now think that environmental protection should be a higher priority for politicians.
Nearly 2,500 business and political leaders are at the five-day annual gathering. The organisers said the idea is to find long-term solutions rather than quick fixes for political, economic and social issues. Some participants admitted that corporate attention to green issues is partly a public relations exercise, but said it also reflected concern about the business impacts of future energy costs.