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Ad campaign targets passive smoking in children

brussels bureau

Ad campaign targets passive smoking in children


Children as passive smokers are to receive special attention in a new EU anti-tobacco campaign. According to European research, more than 19,000 non-smoking adults die every year in Europe from smoking-related heart disease, strokes and respiratory illness.

Brussels says these figures would be even higher if all ages and pathologies were taken into account. The new television adverts underscore how smoking is not only senseless for the adult smoker, but also harms children.

The estimate of the increased risk of ear infections alone linked to parental smoking based on 13 studies is 48%, not to mention asthma, or growth rates.

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