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Seminoles buy Hard Rock cafe chain


Seminoles buy Hard Rock cafe chain


The Seminole tribe of Florida has something to celebrate today. From humble beginnings in the gaming trade in 1979, it has become wealthy enough to snap up the Hard Rock brand of cafes, hotels and casinos for nearly 726 million euros.

Britsh casino and hotel company Rank Group is making the sale.

The group includes 124 iconic Hard Rock cafes, and smaller casino, hotel, and live music interests. The brand is a global one, and the purchase brings with it what is said to be the world’s largest collection of rock memorabilia; some 70 000 pieces with an unknown auction value.

More than 90 percent of the Seminole’s income comes from gambling. It already operates five casinos in Florida. Nearly 3300 live on and off reservations in the southern American state, and are descendants of a group of a few hundred who escaped into the Everglades in the mid-1880’s.

Hard Rock started with one London restaurant in 1971.

The Seminole are now proud owners of treasures like Jimi Hendrix’s flying v guitar, a Madonna bustier, a pair of high heeled Elton John shoes, and other guitars belonging to Chuck berry, Bob Dylan, and Eric Clapton.

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