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E-commerce across EU borders slow to advance

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E-commerce across EU borders slow to advance

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The vision of an EU borderless retail market is beginning to take shape, the European Commission says, basing its conclusion on the growth in cross-border shopping. And yet, there is still “some way to go before the real potential is unlocked for consumers and businesses”.

27% of EU citizens have made a purchase by e-commerce in the last 12 months, but only 6% made a cross-border purchase through the Internet. According to the latest Eurobarometer survey on consumer protection in the Internal Market, consumers appear to be more confident shopping online but not yet when shopping from websites in other Member States.

The European authorities said: “We have more to do to boost consumer confidence but also to help businesses overcome obstacles (so that they can) market and sell their products (across borders).” Almost 20% of cross-border purchases take place when consumers are on holidays or business trips.