Free of charge and free hand delivery, the latest freebie UK newspaper is hot off the press for London commuters to read on their evening journey home. Launched by media giant Rupert Murdoch, the 48 page colour daily, “thelondonpaper”, is the latest edition in the circulation war which puts increased pressure on sales of traditional titles. Industry expert Dominic Ponsford blames the “free-news” phenomenon on the Internet: “Over the last ten years, you have had the Telegraph, the Guardian, the Times giving away all their contents for free on the Internet. So in a way they did not really help themselves because people got used to getting all that information for free. And then there was Metro as well. But it just seems to be a way of reaching people who w ill not buy a newspaper.”
While close to a million Londoners already opt for “Metro” in the mornings, the Uks first free daily, they now have the choice in the evenings of either “ “thelondonpaper” or another freebie “London Lite” which was launched last week. With such choice now available on the capital’s streets many are asking if this spells the end for the paid-for paper.