Say Easter and one of the first things you think of is chocolate eggs, and chocolate is an indulgence that statistics prove people of Britain allow themselves more than any other nation in Europe.
Britons are the region’s top chocoholics with an average consumption of 10 kilograms each last year.
It has been calculated that in 2005 Britons spent a whopping 6.8 billion euros on chocolate and ate a quarter of the continent’s entire supply.
France was the second biggest market, consuming 4.4 billion euros worth. Next came Germany at 3.5 billion, followed by Italy with 1.9 billion euros.
Easter is the busiest time of year for Brussels chocolate shop owner Myriam Wittamer. She said: “It’s a religious festival, and therefore an important time for me personally, but what is also very special about Easter is that it signifies rejuvenation after winter. Apart from that, yes it’s true, it’s a commercial festival for us, because we are in the chocolate business, but it’s not absolutely the most important thing for me.”
But it is an important thing for Belgian business as the country boasts nearly 300 chocolate making companies, over 2,000 chocolate shops and produces 172,000 tons of it each year.