He may be just 39 years old, but his supporters say he is the man to take the driving seat of a Conservative party looking for a new way forward.
David Cameron is aiming to turn Tory fortunes around by modernising its message and its membership- for further reference see Tony Blair circa 1994. Although a relative unknown until a few months ago, Cameron arrived at the big boys’ table pledging to “switch on a whole new generation” to the Conservatives. Coming from the kind of privileged background many associate with the Tory top brass- Eton, Oxford, likes riding and shooting- he takes jibes of “inexeperienced posh boy” in his stride.
Likewise he has sidestepped continued quizzing about whether he took drugs in the past. David Cameron helped write speeches for the two last Tory premiers, Margaret Thatcher and John Major.
After spending seven years at Carlton Communications, he entered parliament in 2001, and became deputy Conservative chairman when Michael Howard got the top job.
Appointed shadow education secretary in 2004, he says he can teach old dogs new tricks.
The great unknown is how much resistance there would be among the Tory rank and file, and how attractive the new package would be to the electorate.