Remember Poland’s solidarity movement? It is doing it again, presenting Piotr the plumber. The tourism authorities in Poland are appealing to the French to set aside any prejudices they might have; They are inviting them to visit. Their poster boy Piotr Adamski, a professional model from Warsaw, put in a sensational appearance at a press conference in Paris. ‘I never did anything bigtime like this before’, he said. A fear that with a European liberalisation of services Polish plumbers would undercut local labour was widely cited as a main reason the EU constitution bombed in the French referendum. The tourism campaign launched with the slogan (and Piotr’s smiling face): “I’m staying home; come one, come all.” EU affairs liaison for the French National Assembly Pierre Lequiller praised it as a winning formula. “What works is the slogan; it pokes fun at the No camp here during the referendum campaign, which was xenophobic.” Relieving tension is what it is all about. The Poles want the French to know they are welcome anytime.
Get a different perspective
Every story can be told in many ways: see the perspectives from Euronews journalists in our other language teams.